Intro What Does Ontraport Mean
When a strong CRM and a smart meet You get ONTRAPORT. It is an all round marketing automation tool that provides great features such as powerful CRM, email marketing, membership websites, one-click WordPress integration, payment processing, affiliate management and much more. What Does Ontraport Mean
We analyzed ONTRAPORT nearly two years ago, but Since then, the software has evolved considerably, and they’ve added some amazing new features. It’s time. At first glance they have added several features that were important, but also have some older ones. Let’s explore it in more detail.
ONTRAPORT founder and CEO Landon Ray created ONTRAPORT while running yet another small business, when he could not locate a CRM that would let him conduct his business. Conceptualized in 2006 and found in 2008, ONTRAPORT has increased during the last few years and they have. They’ve won several awards such as #2 nationwide for CareerBuilder’s’Big Strides in Small Business’, #102 on the Inc 500 list of fastest growing companies in the country, a place on the 50 Most Engaged Workplaces list, a Red Herring Top 100, along with a Forbes Most Promising Companies list.
Who is it not for?
It’s not even midsize or ideal for large companies. And in case you have hundreds of thousands of customers, and send a lot of emails out every month, ONTRAPORT could end up being rather costly. Companies that run traditional sales models and don’t really need marketing and autoresponder automation, can find alternatives.
Who’s it for?
If you sell information products, provide coaching services, Conduct any type of paid membership site or instruction, or online instruction, you love ONTRAPORT. This makes your life easy by automating almost everything other CRMs will force you to do manually.
Like any other applications, ONTRAPORT has its Pros and cons. It is not perfect, and you will find things that its rivals can do exponentially better. But it’s among the greatest — maybe the best — marketing automation software solutions available for small companies, particularly if they market their goods or services online. What Does Ontraport Mean
Getting started with ONTRAPORT is not quite as complicated as it was two Years ago. It does not provide a trial version like most other CRMs, but does provide a 90-day money back guarantee. If you think the item is not right for you or you are not prepared for this yet, you’ll receive whole refund, no cancellation fee, no questions asked.
Signing up for ONTRAPORT is a little complicated and you can only import Pictures in CSV format. Many CRMs permit you to import contacts in various formats, or perhaps straight from third party sources like Gmail, social media channels, Yahoo, Highrise etc.. On the other hand, the import method is really compact and easy, you can add new fields immediately, to match the information you are importing, from the exact same page.
You can add new custom fields instantly while importing contacts
There is no installation fee and you also get 2 hours free installation and implementation. It is also possible to receive a free presentation if you want to take a peek at the machine.
Workspace and user experience
The program sounds somewhat less responsive than Infusionsoft, and also their Main dashboard — although customizable — isn’t very intuitive. The dashboard displays a bunch of boxes which display the metrics you choose, but it can be a little confusing.
Many CRMs like Salesforce, Groove, Nimble, Sprout offer powerful Social media integration to give you a better understanding of your clients, ONTRAPORT is missing this feature. When we analyzed ONTRAPORT time, they had an app nor a mobile-friendly website. Although, they have an app for both iOS and Android today, not one of these is updated. We tested the latter and encountered too many problems to list here.
Apart from the above mentioned qualms, we liked things About the workspace: the interface is customizable, so the menus have been laid out, sensible and regular naming conventions are utilized, and you will find quick add/manage buttons for every module. You can add up to 150 custom fields and custom columns to customize the work place according to your company needs.
Probably the One of a Kind and most impressive feature in the entire workspace Is a quick menu that appears at the peak of the page once you click the little button in the upper right-hand corner. This quick menu features your own workflows, any unedited objects, and trapped items. It is possible to easily pin any object by clicking on the pin button highlighted in the screenshot below, so you can instantly access your favorite types contacts, landing pages or any other menus.
The work place excels when you want to go Beyond contacting and managing your customers. For example, you could make landing pages, revenue cart, web forms and a lot more by simply dragging and dropping things.
When we compare the work area of ONTRAPORT and Infusionsoft, it turns Out that although InfusionSoft with some additional features and bells and whistles, what you can do, the other can also do. A notable difference is Infusionsoft’s campaign builder, which can be more intuitive than its counterpart in ONTRAPORT.
Besides integration with third party programs that are several Such as WordPress, Facebook, WISTIA, Twilio, KAJABI, EVERGREEN, GoToWebinar, Authorize.Net, Elavon, eWay, UltraCART, 1ShoppingCart, and ClickBank, ONTRAPORT has an API which allows you incorporate it with just about any software.
How hot is it?
Short answer is we’re not sure. They were not Exactly forthcoming about their client base, other than it expands to over 63 countries around the world. What Does Ontraport Mean
Best value for money — you receive a CRM, an autoresponder, a shopping cart, WordPress membership sites, affiliate management and job automation for just a couple of hundred dollars. On the contrary, one of their main rivals Infusionsoft costs $1,999 kickstart fee.
Excellent rule-based email marketing / business processes
Highly scalable and customizable CRM
On-demand postcards and voicemails
Extremely affordable two-way SMS text messaging
Powerful analytics, analytics and tracking
Split testing capacity
Complete WordPress integration, and membership sites, self-hosted sequence forms and landing pages
You don’t even need your site because ONTRAPORT may also host your website since their sub-domain
Good customer support
- Pricing — The most obvious benefit of ONTRAPORT is the worth of the service. At $297/month with no setup fees and two hours of free onboarding calls, they are positioned very competitively. What is important to consider with Ontraport is they offer you access to all their features, and the ability to store 25,000 contacts and send 100,000 emails. While a few other tools may begin at a lower entry price, you would likely pay 5-10x the price of ONTRAPORT to the exact same level of contacts & features. They are scalable so that as your company grows, they can develop together with you so you don’t need to be concerned about switching systems afterwards. The supply of a 90 day risk free assurance is practically unheard of nowadays along with month-to-month or discounted yearly pricing option after the 90 day risk guarantee interval.
- Great neighborhood — ONTRAPORT has award winning customer support through phone, chat, and email during most business hours. They’re clearly dedicated to the success of the clients, holding a 97% satisfaction rate and each of their managers operate from one central location for easy communication between development and support. They upgraded all their servers for redundancy, spent in a content delivery system to ensure the fastest speed internationally and are continuously looking for ways to make their app quick and responsive. They also have a fantastic community of users on their Facebook user group, an instruction site that is totally free to ONTRAPORT customers, a quarterly bootcamp and accredited consultant program and an annual business construction event in Santa Barbara, CA.
- Unified system — ONTRAPORT is the automated engine supporting your marketing campaigns, seamlessly incorporating your emails, landing pages, ecommerce and much more along with your CRM so that you can hyper-target your prospects and convert them to customers. When you have different systems managing these operations all, your data is strewn around and it is challenging to be able to make data-driven decisions about your company. ONTRAPORT combines your advertising efforts into a single so that you have ONE place to phone for assistance and ONE place to check out your organization data.
- Custom objects — ONTRAPORT gives the capability to build custom items which is only available in enterprise systems like SalesForce, Marketo or even Eloqua. Custom made items permits you to make connections between multiple databases. Unique to your company.
- ECommerce features — ONTRAPORT includes a massive assortment of impressive ecommerce features such as automatic credit card payment sets and the capacity to include upsells, cross-sells, cart abandonment and credit card expiration notification automation.
Lacks some conventional sales modules such as chance management
No social media integration
Bad cellular program, not regularly updated
including all the e-commerce and membership site attributes, ONTRAPORT should have a customer support module where clients can raise a ticket
No visible sales funnel
Both packages allow 25,000 contacts with 100K mails and 100K contacts with 100k mails. Meaning if you hit the upper limit for your contacts, you may just send four or even one email per contact per month respectively, and buying email packages can be pricey
The learning curve might be a little steep, especially when you want to use the innovative attributes
Dashboard user interface — While you are able to create virtually any metric you would enjoy, their reporting dashboard isn’t particularly visually appealing as it doesn’t have charts and graphs. What Does Ontraport Mean
Automation effort builder — Even though Ontraport’s campaign builder is easy to use and sufficiently powerful, it works by adding text-based principles one beneath another. We locate the visual’flowchart’ design campaign builder utilized by some of Ontraport’s opponents more intuitive to use.
Features of ONTRAPORT
Before we delve into the features of ONTRAPORT, Let us first discuss the added features: ONTRAforms, ONTRAPORT market, and ONTRAPORT projects, throughout the yearly event called ONTRApalooza, in 2015.
Another intriguing and powerful feature is ONTRAPORT Jobs. Basically, it’s an in-app training program that lets you have your business up and running. Some data collects and suggests projects that are different according to your company requirements. You walk through the rest of the procedure when you select a project. You even keep using other features of the CRM, or can pause your job in the middle, and resume it after.
Let’s say you want to market a product to get a monthly And you’re using ONTRAPORT for your first time, you have no clue what to do and where to start. This is really where Projects menu comes to a rescue; it will guide you to look after everything from establishing a product to choosing subscription fee and so on.
Like a program store, the ONTRAPORT marketplace allows you to ONTRAmail, share ONTRApages and ONTRAform templates with all the ONTRAPORT community. You can use templates or discuss the ones which you created along with others.
When sharing your templates, then they can be chosen by you to Share for free, free for specific customers or you can even bill for your layouts in addition to content either a one-time fee or recurring subscription fee. The intelligent software system takes care of everything, and you get 90 percent of this fee. This is obviously a greater value compared to most will realise.
This is Create a series of follow up activities i.e. email, SMS, tasks, rules in addition to fulfillments. These sequences can be triggered by clients by your site, email or some other supply, and the client’s request will be processed by ONTRAPORT as per the rules you specified, even while you are sleeping.
ONTRAPORT allows you to store Many Different important details about your Prospects clients in addition to in a single, highly customizable display. While seeing a contact, you can send them an email or a text message, log a telephone call, manage their credit card, then add a job… and the list goes on and on.
To upgrade any area, simply click the value from the Area, enter the new value and hit save button that looks next to the field. Adding sequences and tags can also be a matter of a few clicks. In short, the contact menu is straightforward yet comprehensive.
ONTRAPORT allows you to send normal emails, text messages, complete colour Postcards, and last but not least, professionally designed email templates known as ONTRAmail. Depending on the pricing plan you choose, you may send a certain number of emails each month, and in case you have a very large clientele, you might end up having to purchase expensive additional messages. For text messages, you need to pay 2 cents per message — that ONTRAPORT claims is the lowest priced in the business. Similarly, ONTRAPORT charges a bit .
The best thing about messages is They are Two-way messages i.e. the reply from your client can trigger a sequence. Additionally, you can automatically insert merge fields to emails as well as text messages i.e. first name/last title or some other information of the contact.
Another menu that lets you Activate actions or sequences based on whether, subsequently conditions. For example, you can create a rule to recharge all diminished trades, remove the contact from sequence, send email notification add a label and so on. What Does Ontraport Mean
Event management is another characteristic of ONTRAPORT that allows you manage and to conduct events such as webinars, teleseminars or events. You can monitor people who attended and inform the CRM to mechanically follow up with every group.
The job management saves a lot of and simplifies most of the procedures time. It is possible to assign prospects into your applicable teammate, route prospects based on several indicators (zip code, job name, website visits etc.). You can even make conclusions of routing leads on a percent or round-robin basis.
It’s disappointing that you can not add a new task When you are viewing your tasks; instead you need to visit Messages or Contacts to bring a new undertaking. There is no integrated calendar where you are able to see your tasks and appointments.
It Customized fields, import contacts, handle lead routing and scoring, manage scheduled broadcasts, and modify the default value of the merge fields.
Partner & Affiliate Program Management
This attribute lets you manage your affiliate program. Produce a partner centre in your own website in minutes and provide the desired instruments to them. You can create affiliate programs for partner types or goods. You could also automate commissions or sanction them after seeing.
You’ll if you run an ecommerce business Totally adore the revenue module of ONTRAPORT. Here you can see all the purchases made by your customers, products which you sell, create different reports such as sales report, subscriber retention report, transaction log, open orders and much more.
When it comes to e-commerce, while ONTRAPORT does The basics right, Infusionsoft defeats it into the punch. Primarily, ONTRAPORT does not have a fully operational shopping cart as found in Infusionsoft. For similar functionality, you are going to have to integrate ONTRAPORT using 1 Shopping Cart, a renowned, independent shopping cart merchandise. Managing payments as well as managing payment plans is relatively simpler in Infusionsoft: Infusionsoft has a built-in merchant account called Infusionsoft Payments, a feature missing in ONTRAPORT.
This menu tells who’s participating with your own content. Unlike many other Analytic apps, ONTRAPORT tracking not just shows you how many users are viewing your site, but it also tells you who they are, exactly what pages they have viewed, when they watched it and far more.
You can track users either by campaign Alerts , by articles, or by term and receive if someone downloads your product, to follow up; a hot prospect visits a landing page or anything else. What Does Ontraport Mean
This module create amazing as well as lets you integrate WordPress websites Landing pages by simply dropping and dragging. Last time we analyzed ONTRAPORT, this module didn’t work on Google Chrome, however we were able to produce a great landing page this time.
It’s a Fantastic attribute for selling information products or Online coaching services. You create subscription levels can host videos and media for your customers, and upgrade members as time passes, when they cover for accessibility.
You can choose to create opt-in or order forms using ONTRAPORT and then Host on your webpage. Since there are a lot of templates available, all you have to do is add your photographs and texts, and print. Customizing the built-in cubes and using them over and over again is a matter of a few mouse clicks by employing this click-to-select editor.
You can publish your types as static forms, Click-to-pop-up picture or connection, or possibly a lightbox pop-up. The option is the lightbox pop-up, which you may choose to be triggered when a individual scrolls certain percentage of the page spends a predetermined timeframe on your site or intends to depart. A decent pop-up tool on its own is quite expensive.
ONTRAPORT has recently announced a new pricing plan, Geared towards solopreneurs, called Basic. It offers only 1 login, is pretty affordable but lacks several key capabilities. The remainder of the two plans haven’t changed much since we last reviewed ONTRAPORT, and each of the plans come with a money-back guarantee.
$79/month, 1,000 contacts, unlimited mails, ONTRApages webpages, beautiful email templates and SMS advertising automation to get you started right
$297/month, 25,000 contacts, 100,000 emails/month, two users, 2 hours free execution
$597/month, 100,000 contacts, 100,000 emails/month, 10 users, 2 hours free implementation
ONTRAPORT as a CRM impresses, and as a business ONTRAPORT impresses, too. Their progressiveness is reflected in their product. It is a game of leapfrog with the competition, and they perform with it continuously improving their product. Their CRM is especially suited to companies that do complex email marketing, and if you operate an affiliate reseller program (which is an ideal way to run a little-cost independent sales group ), ONTRAPORT is a superb tool to manage that for you, also. What Does Ontraport Mean